Digital Marketing & Meta Ads
Business owners, students and freelancers who want to grow pages and run ads that bring real leads and sales.
What you'll be able to do
- Plan a monthly content calendar
- Write captions and hooks that sell
- Run Facebook and Instagram ad campaigns
- Read results and report to clients
Tools you'll learn
- Meta Business Suite
- Meta Ads Manager
- Canva
- Google Business Profile
You need a laptop or PC and a stable internet connection.
Course outline
Three live classes every week. Each week ends with a practical task.
- Week 01
Marketing basics
Audience, offers and the customer journey.
- Week 02
Business page setup
Facebook and Instagram setup with Meta Business Suite.
- Week 03
Content strategy
Content pillars and monthly calendars.
- Week 04
Copywriting
Captions, hooks and calls to action.
- Week 05
Content creation
Designing posts and stories with Canva.
- Week 06
Ads Manager 1
Campaigns, ad sets and ads explained.
- Week 07
Ads Manager 2
Audiences, targeting and budgets.
- Week 08
Lead generation
Lead forms and WhatsApp ads.
- Week 09
Tracking
Pixel, events and reading your numbers.
- Week 10
Local marketing
Google Business Profile and local SEO basics.
- Week 11
Live campaign project
Plan and run a small real campaign.
- Week 12
Clients and freelancing
Reports, proposals and pricing your services.